How to Set Up Accounts on the 5 Most Important Social Media Channels (Instagram, Facebook, TikTok, YouTube, LinkedIn)

Instagram

1. Create an Instagram Business Account here by signing up with your company details and selecting a handle (@business).
2. Open the app, go to your profile, and tap the hamburger menu (≡) > Settings and activity.
3. Scroll to For professionals and select Account type and tools > Switch to professional account.
4. Choose your business industry category and select Business as your account type.

Facebook

1. Set up a Facebook Business Page here by logging into your personal Facebook account.
2. Fill in your Page name (official business name) and select your Category (industry, max 3).
3. Add a short Bio / Description and click Create Page.
4. Fill in your contact info and click Done.

TikTok

1. Register a TikTok Business Account here by signing up with your company email address and selecting a username.
2. Go to your profile and tap the top-right menu (≡) > Settings and privacy.
3. Select Account > Switch to Business Account.
4. Choose your industry category and confirm.

YouTube

1. Create a YouTube Brand Channel for Shorts here by logging in with your Google account.
2. Click Create a channel and enter your official business name.
3. Choose your channel handle (@handle) and accept the terms.
4. Open YouTube Studio > Customization > Branding and save your profile image.

LinkedIn

1. Set up a LinkedIn Company Page here by logging into your personal LinkedIn account.
2. Select Small business (fewer than 200 employees).
3. Fill in Page identity: Name, public URL, website, industry, and organization size.
4. Upload your logo (300x300 px), check the verification authorization box, and click Create page.

Once your accounts are set up, connect them to Esiin (Settings > Connected Accounts). The platform automates short-form video and photo editing, captioning, scheduling, and multi-channel publishing directly from your phone without technical hassle.